About us

We started 2009. as a small electrical company as a result of the founder's development idea to use the rich experience in the field of marketing and trade and form a successful team that will respond to the most diverse needs of users.

As the greatest potential within this, initially trading entity, existed in the field of electrical engineering, due to the technical potential of the staff acquired through work in larger trading companies that operated in the Balkans, such as Tracon Electric and Elmark Group, ALFA ELEKTRO first profiled as a wholesaler of electrical materials and equipment. After that, the business was expanded to the retail sector, IT Infrastructure and Syber Security.

In the first 10 years of operation, ALFA ELEKTRO developed the market first in Kragujevac by cooperating with business entities in the sector of small and medium enterprises, and then with larger business systems in Kragujevac and the region of central Serbia, such as Fiat Automobili, Milanović Inženjering, Siemens Mobility, MIND Group. Due to the needs of clients, along with the development of larger trade arrangements, ALFA ELEKTRO with a team of expert associates also developed the operational sector and since 2019 has been successfully engaged in the execution of works on electrical installations, primarily in the field of industry and public buildings. An accompanying professional structure was developed to support the execution of works, so today ALFA ELEKTRO can offer high-quality project solutions in cooperation with experts with good references in the preparation of technical documentation, and it also deals with the preparation of energy-saving solutions and lighting reconstruction projects.